The Cal AI case study: a masterclass in leaving money on the table

Why I almost got fired for creatives that doubled revenue

My Approach to Apple Ads Optimization

Apple Ads or Meta Ads: which channel is the best choice for your app?

A few thoughts on whether to start with organic growth or paid ads, and which source works better in practice.

Holiday Marketing for Mobile Apps: Boost your revenue from Black Friday to New Year

The exact steps I’m taking right now to turn the next 2.5 months into the highest-grossing period of the year.

From flat to 20x growth: how we unlocked $1.5m+ in extra ad revenue from the same audience

What started as a small test turned into a full-scale experiment in ad monetization. And it all began with zero experience in ad monetization.