# Sparrow Apps

> App growth insights from Ivan Sparrow. Apple Search Ads strategy, ASO, subscription monetization, and mobile marketing. Based on real experience spending $400K+ on Apple Ads and scaling a subscription app to $1M+ ARR.

## Author

Ivan Sparrow is the founder of Sparrow Apps with 15+ years of marketing experience. He has spent $400K+ on Apple Search Ads, scaling a subscription app to $850-950K ARR across 90+ countries.

## Articles

### Apple Search Ads

- [Apple Search Ads Guide: The Complete 2026 Playbook](https://sparrowapps.io/articles/apple-search-ads-guide/): Comprehensive guide covering campaign structure, keyword strategy, ROAS optimization, Custom Product Pages, country targeting, and scaling from $10K to $50K+/month.
- [Apple Ads Campaign Structure](https://sparrowapps.io/articles/apple-ads-campaign-structure/): Compare campaign frameworks: SKAG, Classic 4-in-1, 7-in-1, Value-Based, and General-to-Specific.
- [Apple Ads Keyword Research](https://sparrowapps.io/articles/apple-ads-keyword-research/): Finding profitable keywords using ASO tools, competitor analysis, and AI brainstorming.
- [Keyword Match Types Explained](https://sparrowapps.io/articles/keyword-match-types/): Broad Match, Exact Match, and Search Match - when to use each type.
- [Apple Ads Custom Product Pages](https://sparrowapps.io/articles/apple-ads-custom-product-pages/): 7 types of CPPs with real examples and deep links for iOS 18+.
- [Apple Ads ROAS Guide](https://sparrowapps.io/articles/apple-ads-roas-guide/): Ongoing vs Cohort ROAS - which metric to use and when.
- [Apple Ads Bidding Strategy](https://sparrowapps.io/articles/apple-ads-bidding-strategy/): LTV-based bidding, second-price auction mechanics, and impression share optimization.
- [Apple Ads Scaling Strategy](https://sparrowapps.io/articles/apple-ads-scaling-strategy/): Scaling spend from $10K to $50K+/month with geographic expansion and campaign splitting.
- [Apple Ads Country Targeting](https://sparrowapps.io/articles/apple-ads-country-targeting/): Country tier strategy - which markets to start with and which to avoid.
- [Apple Ads Automation Rules](https://sparrowapps.io/articles/apple-ads-automation-rules/): Automated bid rules, keyword discovery pipelines, and performance-based pausing.
- [Apple Ads Common Mistakes](https://sparrowapps.io/articles/apple-ads-common-mistakes/): 12 common mistakes that waste budget and how to fix them.
- [Apple Ads Brand Keywords](https://sparrowapps.io/articles/apple-ads-brand-keywords/): Brand defense strategy, competitor targeting, and protecting your brand terms.
- [Apple Ads Benchmarks](https://sparrowapps.io/articles/apple-ads-benchmarks/): TTR, CR, CPT, and CPA benchmarks by app category.
- [Apple Ads Discovery Campaigns](https://sparrowapps.io/articles/apple-ads-discovery-campaigns/): Using Search Match and broad match for keyword discovery at scale.
- [Apple Ads Step by Step](https://sparrowapps.io/articles/apple-ads-step-by-step/): Step-by-step setup guide for your first Apple Search Ads campaign.
- [Product Page Optimization](https://sparrowapps.io/articles/apple-ads-product-page-optimization/): Optimize your App Store page for Apple Search Ads conversions.

### App Store & Monetization

- [App Store Screenshot Sizes 2026](https://sparrowapps.io/articles/screenshot-sizes/): Complete reference for iPhone, iPad, and Apple Watch screenshot dimensions.
- [Financing App Growth](https://sparrowapps.io/articles/subscription-app-financing/): Credit lines, debt, profitability benchmarks, and payback calculators for subscription apps.

## Contact

- Website: https://sparrowapps.io
- Newsletter: https://blog.sparrowapps.io