App Store Screenshot Sizes 2026 - Complete Reference Guide

Getting your App Store screenshots right is crucial for conversions. But with multiple device types, display sizes, and Apple's evolving requirements, it's easy to get confused about the exact dimensions you need.

This is your complete reference guide for App Store screenshot sizes in 2026. I'll cover iPhone, iPad, and Apple Watch requirements, plus share practical tips from optimizing app store pages that convert at 30%+.

Quick Reference: Required Screenshot Sizes

Apple requires you to submit screenshots for different device size classes. Here's what you actually need to upload:

iPhone Screenshot Sizes Explained

As of 2026, Apple has simplified the iPhone screenshot requirements. Instead of requiring uploads for every device size, you now upload for the largest display and Apple handles the scaling.

Primary iPhone Size: 6.9" Display

Dimensions: 1320 x 2868 pixels
Aspect Ratio: 19.5:9
Devices: iPhone 16 Pro Max

This is the current largest iPhone display and the recommended size to design for. When you upload screenshots at this size, they'll work for:

• iPhone 16 Pro Max (6.9")
• iPhone 16 Plus (6.7")
• iPhone 15 Pro Max (6.7")
• iPhone 15 Plus (6.7")
• iPhone 14 Pro Max (6.7")
• iPhone 14 Plus (6.7")
• iPhone 13 Pro Max (6.7")
• All other recent iPhones

Alternative: 6.7" Display

Dimensions: 1290 x 2796 pixels
Aspect Ratio: 19.5:9
Devices: iPhone 15 Pro Max, iPhone 14 Pro Max

You can use this size instead if you don't have iPhone 16 Pro Max screenshots yet. The aspect ratio is the same, so designs translate well.

Alternative: 6.5" Display

Dimensions: 1284 x 2778 pixels
Aspect Ratio: 19.5:9
Devices: iPhone 13 Pro Max, iPhone 12 Pro Max

Still widely used and accepted. Good choice if you're designing for slightly older devices.

Legacy: 5.5" Display

Dimensions: 1242 x 2208 pixels
Aspect Ratio: 16:9
Devices: iPhone 8 Plus, iPhone 7 Plus, iPhone 6s Plus

This size is no longer required but can be uploaded optionally. Only do this if you have significant users on iPhone 8 Plus or older (check your analytics).

iPad Screenshot Sizes

iPad screenshots are simpler - they all use a 4:3 aspect ratio. You only need one set.

Primary iPad Size: 12.9" Display (6th gen)

Dimensions: 2048 x 2732 pixels
Aspect Ratio: 4:3
Devices: iPad Pro 12.9" (all generations)

This size covers:

• iPad Pro 12.9" (all models)
• iPad Pro 11" (all models)
• iPad Air (all models)
• iPad mini (all models)
• Standard iPad (all models)

Apple automatically scales your 12.9" screenshots to fit all other iPad sizes. You don't need separate uploads for 11", 10.9", or any other iPad size.

Apple Watch Screenshot Sizes

If your app has an Apple Watch companion, you'll need watch screenshots too.

Apple Watch Ultra

Dimensions: 502 x 410 pixels
Display: 49mm case

Apple Watch Series 9 (45mm)

Dimensions: 396 x 484 pixels
Display: 45mm case

Apple Watch Series 9 (41mm)

Dimensions: 352 x 430 pixels
Display: 41mm case

You typically only need screenshots for the largest watch size (Ultra or 45mm). Apple scales them for smaller sizes.

Screenshot Requirements & Best Practices

File Format & Specs

• Format: PNG or JPEG (PNG recommended for quality)
• Color space: RGB (not CMYK)
• File size: Maximum 500MB per screenshot
• Minimum: 3 screenshots required
• Maximum: 10 screenshots allowed

Design Tips for Better Conversions

1. First screenshot is critical - 60% of users only see the first screenshot. Make it count by showing your #1 value proposition.

2. Use text overlays - Don't rely on the UI alone. Add benefit-driven headlines to each screenshot. Example: "Track Your Habits in Seconds" works better than just showing the UI.

3. Show the benefit, not just features - Instead of "Beautiful Dashboard", say "See Your Progress at a Glance".

4. Keep text large and readable - Remember, screenshots appear small on the App Store. Use at least 120pt font for headlines.

5. Consistent branding - Use the same color scheme, fonts, and style across all screenshots. This looks more professional.

6. Test different orders - A/B test your screenshot order using Apple's Product Page Optimization tool. Sometimes moving screenshot #3 to #1 can boost conversions by 15%+.

Localization: Do You Need Different Sizes?

When you localize your app for different languages, you need to upload localized screenshots. But the good news: the sizes stay the same.

For each locale, upload:

• One set of iPhone screenshots (6.9" or 6.7")
• One set of iPad screenshots (12.9")
• One set of Apple Watch screenshots (if applicable)

You can use tools like LocalizeShots to automatically translate and regenerate screenshots in 40+ languages without manual design work.

Common Screenshot Size Mistakes

Wrong aspect ratio - Using 16:9 screenshots (old iPhones) for 19.5:9 displays (new iPhones) creates black bars and looks unprofessional.

Mixing portrait and landscape - Stick to portrait for iPhone, portrait for iPad (unless your app is landscape-only).

Text too small - Remember screenshots appear at ~25% size on the App Store listing. Use large, bold text.

Not updating for new devices - When new iPhones launch with different screen sizes, update your screenshots within 1-2 months to avoid outdated UI.

Uploading low resolution - Always use the maximum resolution (2x or 3x). Blurry screenshots kill conversions.

How to Export Screenshots at the Right Size

If you're designing in Figma or Sketch, here's the fastest workflow:

1. Create frames with exact dimensions (e.g., 1320 x 2868 for iPhone)
2. Design your screenshot with device mockup + text overlays
3. Export at 1x (don't export at 2x or 3x - the frame size IS the final size)
4. Save as PNG for best quality

For device mockups, use Apple's official Figma kit or MockUPhone for quick exports.

Quick Checklist Before Uploading

Before you submit your screenshots to App Store Connect, verify:

• ✓ Correct dimensions (1320 x 2868 for iPhone, 2048 x 2732 for iPad)
• ✓ PNG format with RGB color space
• ✓ No status bar with fake time/battery (Apple rejects these)
• ✓ Text is readable at small sizes
• ✓ First screenshot shows your strongest value prop
• ✓ All screenshots tell a cohesive story
• ✓ Localized versions for each language you support
• ✓ No text-only screenshots (must show actual app UI)

What Happens If You Upload Wrong Sizes?

App Store Connect will reject screenshots that don't match accepted dimensions. You'll see an error like "Screenshot dimensions are not valid for this device type."

However, if you upload an older accepted size (like 6.7" instead of 6.9"), it will work - Apple just scales it. But for best results, always use the latest recommended size.

Final Thoughts

App Store screenshot sizes in 2026 are simpler than ever thanks to Apple's automatic scaling. Focus on creating one great set at the largest size (1320 x 2868 for iPhone, 2048 x 2732 for iPad), and you're covered.

Remember: the technical specs matter, but what matters more is the content of your screenshots. Clear value propositions, readable text, and showing your app solving real problems will always beat pixel-perfect dimensions with weak messaging.

Bookmark this page as your go-to reference whenever you need to update your App Store screenshots. And if you need help optimizing your entire App Store presence for better conversions, check out my ASO services.